THE NO NINES™ STANDARD™

Nine ingredient categories.
Never included.

Here's why.


Every No Nines formulation is developed under the No Nines™ Standard™ - a defined set of ingredient exclusions based on available clinical and toxicological research. The nine categories below are not included in any No Nines ™ formulation.


THE NINE

  1. 1

    Quats (Quaternary Ammonium Compounds)

    Read the research

    Active ingredients in pest and Class-B disinfectant agents, linked to occupational asthma, reproductive disruption, and documented toxicity to pets and nursing infants.

    Read the research
  2. 2

    Synthetic Fragrance / Parfum

    Read the research

    A single label line that can represent hundreds of undisclosed synthetic chemicals -- including phthalates, allergens, and hormone disruptors -- some of which are independently categorized as hazardous.

    Read the research
  3. 3

    Classified as endocrine-disrupting chemicals by the EPA and WHO, with documented links to reproductive harm. Found in scented products, plastics, and personal care formulas.

    Read the research
  4. 4

    Includes triclosan, chlorophenols, and bisphenols A, S, and F. Associated with thyroid disruption, antibiotic resistance, and carcinogenic potential.

    Read the research
  5. 5

    Ethanolamines (MEA, DEA, TEA)

    Read the research

    Can react with other common ingredients to form NDELA, a potent carcinogen absorbed through skin. DEA is banned from cosmetics by the European Commission and listed under California Proposition 65.

    Read the research
  6. 6

    Sodium Hypochlorite (Bleach)

    Read the research

    Corrosive to skin, eyes, and lungs. Reacts with ammonia-based cleaners to produce chloramine gas. Most common cause of cleaning-related poison control calls in the US.

    Read the research
  7. 7

    Severe respiratory and mucous membrane irritant classified as a high health hazard by OSHA. Combined with bleach, produces chloramine gas.

    Read the research
  8. 8

    Formaldehyde Releasers

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    Preservatives including DMDM Hydantoin and Quaternium-15 that slowly release formaldehyde -- a known human carcinogen per IARC and NTP -- over the shelf life of the product.

    Read the research
  9. 9

    Synthetic Dyes

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    Petroleum and coal-tar derivatives with no cleaning or therapeutic function in cleaning products. Used to set consumer expectations through color association with zero functional purpose.

    Read the research
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"The No Nines™ Standard™ is a formulation commitment, not a marketing claim. The ™ mark reflects a defined, documented standard - one we hold to across every product in the No Nines line."