The first time Carol Krska saw her products on a grocery store shelf, they were sitting between brands with multimillion-dollar marketing budgets and national distribution. Hers had a hand-designed label, a formula she had developed...

Imagine Carol Krska standing in the cleaning aisle of a grocery store. She picks up a conventional all-purpose cleaner, the kind with a bright label and a name that implies freshness. She does not look...

There was a moment, standing at a farmers market table in Kansas, when Carol Krska watched a customer pick up a bottle, read the label that said "Emerald Prairie Home," smile politely, and set it...